Maurice Parry




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Maurice is the founder and Managing Director of PJ Group AB and has over 30 years worldwide experience as a trainer and coach in business communication, leadership and management development, career counseling and public speaking.

He has an extensive background from the international corporate and finance sector and has been General Manager for Norway, Denmark and Finland for a division within the Johnson Worldwide Associates group, developing a retail chain.

Over the past 30 years Maurice has founded and managed numerous successful businesses. He has headed projects for numerous high profile businesses and sports organisations and his background from the scuba diving industry is also extensive. He was one of the first two European Course Directors for PADI, the world's largest diving organisation.


In 1993 Maurice founded the IAHD, (International Association for Handicapped Divers), where he developed and conducted numerous training programs and seminars for working with special needs divers. His trainings and work have been documented in publications and featured on Swedish, Danish and German prime-time news. The IAHD is today the world leader in trainings for special needs divers and now established in over 170 countries.


Maurice has also led projects for the UNDP (United Nations Development Program) in China, India and Sri Lanka where he developed and implemented sustainable growth programs for the WTO (World Tourism Organisation).

His earlier and current board positions include:

Chairman of the Norwegian Diving School Federation, Communications Chairperson of the American Club of Sweden, President of Täby Attunda Rotary Club, Senior Advisor to the PTA of the International English School Täby, Board Member of Företagarna Täby and Board Chairman of several housing associations