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Michael is an accredited long-standing member of the Market Research Society and other institutes and is renowned for his knowledge and expertise in all areas of market, marketing and people research.
With a strong background in both qualitative and quantitative research across a broad range of B2B and B2C market sectors, and having worked in and with many pro-active marketing organisations, Michael is well versed in both strategic and tactical organisational issues.
In addition to comprehensive market, marketing and employee research for SME's, he has undertaken wide ranging national and international research for blue chip corporates, SME’s, government departments, quasi-government organisations, professional institutes and trade associations. Michael was also responsible for controlling a programme for BSI described as “the largest single piece of market research ever carried out by a national standards body"